How to pitch something to anyone?

1. Understand your why:

Why you do what you do is more important than anything you will do. It is the intention behind something that people can read in your voice.

2. Understand their Needs:

There are six human needs (as summed up by Tony Robbins). Certainty, Uncertainty, Significance, Love/Connection, Growth and Contribution.

What need are you fulfilling for that individual? What need are you fulfilling for that individuals friends, family, customers, etc.

This idea of needs is not a method to mind hack others by fulfilling their needs. Rather, it is an opportunity to build empathy, by creating mutual understanding.

3. Re-Write Down Your Story:

You may have told your story many times, but write it down. And, re-write it. Writing forces us to face our thoughts and fears about what we are doing, and to question why we are doing it.

4. Determine the three Key Takeaways:

After a decade of management consulting,
I have learded one thing : keep it simple. Understand the three most key aspects of your story and why — share this with the world. The arc of your story can always be summed up with three key points. When someone leaves an interaction with you, give them a palpable feeling and story. This doesn’t mean you should over think it. Rather you should have the inner clarity to focus on what is really important to you. And, separate the signal from the noise for friends.

5. Plant Seeds:

The most important thing we will ever do is plant seeds and slowly water the seed at its natural place. There is no rush, there is no right time. Everything happens when it is supposed to. All else is a fiction of the mind wanting something to happen or grow faster. We can’t make the earth spin faster or we can’t make it go around the sun faster. We most must make consistent and reliable effort.

When we plant seeds, we give room for things to grow, but we also give room for other roots to go deeper. We don’t let our ambition of an apple seed to be a peach tree. We give it space to grow and be what it is. There is a great deal of beauty in this frame of mind.

6. Love is the most important thing.

We need to always remember this. Share your love and people can feel it share your true and authentic story, and then share how you are being this in the world. All else is crap and we all know it. It is only whether we are being real enough to take a chance and keep going after it.

The only stories that I have have shared with anyone that have had a lasting impact, are the ones that have heart and are real and raw.

And, on that note, this post wasn’t too raw…