The Don’t Talk About Your Product, Strategy

The Don't Talk About Your Product, Strategy

Here are the rules for this strategy

  1. Don't talk about your product.
  2. Don't talk about the details and specs.
  3. Don't talk about how much better it is than the competition.
  4. [Insert any other standard marketing]

Instead, Create Stories

There are three examples of organizations doing this method extremely well.

**1. Holstee Manifesto: **I love the Holstee Manifesto. It is great and inspires me to think different all the time. So, how has this tiny company been extremely successful: They let others tell their personal stories of inspiration and transformation: My Life.

The stories are personal, moving and most importantly, real.


*2. Lifehacker's "The Way I Work:" *


Lifehacker started this series where they interview interesting folks and ask them questions about they work. These people are entrepreneurs, change makers, and regular individuals sharing their stories of they make their lives more productive and happy. I love hearing their stories, and I keep coming back for more. It is as though I am getting advice for super successful people.

3. Day One's:


I journal in Day One and I love it. I love hearing about how journaling or morning pages has improved peoples lives. Day One knows it creates an instant connection between individuals that journal. They made it personal.

Why does this strategy work?

  1. Feeling Special: If I am a user of your product, and you ask me to share my personal story — I am definitely feeling special.
  2. Contribution: If I am a user of your product, and I am able to contribute to others through the synthesis of my thoughts and experiences. I will feel happy about myself.
  3. Connection: If I am a user of your product, and I share my story. The product is no longer what the conversation is about — it is about my personal story and sharing it with others.

My New Motto: Progress, Everyday

My New Moto: Progress, Everyday


I stole this from the folks at iDonethis. I have know about these folks for ages, but have only recently started to use their simple and elegant service.

Here is what happens: Everyday, whenever I choose, they send me an email and ask: What did you do today?


And, I answer the question and add a hashtag. For example:

  • Finished TPS Report #work
  • Meditated for 10 minutes #selfgrowth
  • Spoke with Mom and Dad #family

Or, throughout the day, I jump into the website and enter what I did.


There has been a subtle shift: instead of asking: “What do I need to do next?” I am asking: “What did I do?”

Tony Robbins says change the questions you ask, change your life. This tiny change is creating self-awareness and self-reflection on where I am focusing my attention and my energy.

And, most importantly, it is helping me focus on how far I have come each day, rather than how much further I have to go.

How to pitch an idea to anyone?

How to pitch something to anyone?

1. Understand your why:

Why you do what you do is more important than anything you will do. It is the intention behind something that people can read in your voice.

2. Understand their Needs:

There are six human needs (as summed up by Tony Robbins). Certainty, Uncertainty, Significance, Love/Connection, Growth and Contribution.

What need are you fulfilling for that individual? What need are you fulfilling for that individuals friends, family, customers, etc.

This idea of needs is not a method to mind hack others by fulfilling their needs. Rather, it is an opportunity to build empathy, by creating mutual understanding.

3. Re-Write Down Your Story:

You may have told your story many times, but write it down. And, re-write it. Writing forces us to face our thoughts and fears about what we are doing, and to question why we are doing it.

4. Determine the three Key Takeaways:

After a decade of management consulting,
I have learded one thing : keep it simple. Understand the three most key aspects of your story and why — share this with the world. The arc of your story can always be summed up with three key points. When someone leaves an interaction with you, give them a palpable feeling and story. This doesn’t mean you should over think it. Rather you should have the inner clarity to focus on what is really important to you. And, separate the signal from the noise for friends.

5. Plant Seeds:

The most important thing we will ever do is plant seeds and slowly water the seed at its natural place. There is no rush, there is no right time. Everything happens when it is supposed to. All else is a fiction of the mind wanting something to happen or grow faster. We can’t make the earth spin faster or we can’t make it go around the sun faster. We most must make consistent and reliable effort.

When we plant seeds, we give room for things to grow, but we also give room for other roots to go deeper. We don’t let our ambition of an apple seed to be a peach tree. We give it space to grow and be what it is. There is a great deal of beauty in this frame of mind.

6. Love is the most important thing.

We need to always remember this. Share your love and people can feel it share your true and authentic story, and then share how you are being this in the world. All else is crap and we all know it. It is only whether we are being real enough to take a chance and keep going after it.

The only stories that I have have shared with anyone that have had a lasting impact, are the ones that have heart and are real and raw.

And, on that note, this post wasn’t too raw…