How to pitch an idea to anyone?

How to pitch something to anyone?

1. Understand your why:

Why you do what you do is more important than anything you will do. It is the intention behind something that people can read in your voice.

2. Understand their Needs:

There are six human needs (as summed up by Tony Robbins). Certainty, Uncertainty, Significance, Love/Connection, Growth and Contribution.

What need are you fulfilling for that individual? What need are you fulfilling for that individuals friends, family, customers, etc.

This idea of needs is not a method to mind hack others by fulfilling their needs. Rather, it is an opportunity to build empathy, by creating mutual understanding.

3. Re-Write Down Your Story:

You may have told your story many times, but write it down. And, re-write it. Writing forces us to face our thoughts and fears about what we are doing, and to question why we are doing it.

4. Determine the three Key Takeaways:

After a decade of management consulting,
I have learded one thing : keep it simple. Understand the three most key aspects of your story and why — share this with the world. The arc of your story can always be summed up with three key points. When someone leaves an interaction with you, give them a palpable feeling and story. This doesn’t mean you should over think it. Rather you should have the inner clarity to focus on what is really important to you. And, separate the signal from the noise for friends.

5. Plant Seeds:

The most important thing we will ever do is plant seeds and slowly water the seed at its natural place. There is no rush, there is no right time. Everything happens when it is supposed to. All else is a fiction of the mind wanting something to happen or grow faster. We can’t make the earth spin faster or we can’t make it go around the sun faster. We most must make consistent and reliable effort.

When we plant seeds, we give room for things to grow, but we also give room for other roots to go deeper. We don’t let our ambition of an apple seed to be a peach tree. We give it space to grow and be what it is. There is a great deal of beauty in this frame of mind.

6. Love is the most important thing.

We need to always remember this. Share your love and people can feel it share your true and authentic story, and then share how you are being this in the world. All else is crap and we all know it. It is only whether we are being real enough to take a chance and keep going after it.

The only stories that I have have shared with anyone that have had a lasting impact, are the ones that have heart and are real and raw.

And, on that note, this post wasn’t too raw…

Today, I awoke a King

I woke up sluggish. My shoulders were hunched over. I felt like vomiting. My mind was moving at the pace of a slug.

I took a slow shower …the one where you stand under the water for an extended period of time, knowing that any longer and your skin will become all wrinkled up.

I clenched my fist and said in my mind, “Yes!” The day before I woke up and turned on this Anthony Robbins video, “Now I am the Voice.”

I yelled and screamed and jumped and got my body moving, and began the day with energy and intensity.

NOW I AM THE VOICE
NOW I AM THE VOICE
NOW I AM THE VOICE
NOW I AM THE VOICE
NOW I AM THE VOICE
I WILL LEAD NOT FOLLOW
I WILL BELIEVE, NOT DOUBT.
I WILL CREATE, NOT DESTROY
I AM A FORCE FOR GOOD
I AM A LEADER
DEFY THE ODDS
SET A NEW STANDARD
STEP UP
STEP UP
STEP UP
NOW I AM THE VOICE
NOW I AM THE VOICE
I WILL LEAD NOT FOLLOW
I WILL BELIEVE, NOT DOUBT.
I WILL CREATE, NOT DESTROY
I AM A FORCE FOR GOOD
I AM A LEADER
DEFY THE ODDS
SET A NEW STANDARD
STEP UP!
STEP UP!
STEP UP!


I finished up showering and a thought entered my mind: Why I don’t take the ferry to work today? With this seemingly insignificant thought. I had an extra skip in my step. A new sense of purpose on my quest.

I went to the local 7-Eleven, picked up a delicious coffee and begin walking to the ferry — not knowing anything of the schedule or the exact location.

I had to make a run for it, but I made the 7:45AM boat…
IMG_2830.JPG

I took a shot of myself on the boat…
IMG_2831.JPG

Reveled in the awesomness of the moment and recorded this youtube video…

I sat facing the bow, the wind blowing on my body, and I FELT LIKE A KING. I felt free. My heart felt open. And, I was able to see each person entering the boat and leaving with so much joy.

IMG_2833.JPG

I arrived in DUMBO, sat in the park and got to work early. #livelikeaking