Sometimes moments are tough. Sometimes you don't know how to do, what you have to do. There is no way around it…only through it.
Arduous struggle. Whether it is the woman I used to see on the side of Whole Foods in Chelsea wrapped in garbage bags, during the middle of winter, and smelling like urine. Or, whether it is your loved one that is in extreme pain, and you have no control. Or, when you have to do something you don't want to do, but you must for whatever reason.
I am not going to say: prioritize. I am not going to say: be mindful. I am going to say: suffer.
Choose to let the thoughts run wild; choose to suffer; and, then choose to feel the pain.
And, then choose something else.
And, then watch this:
The Don't Talk About Your Product, Strategy
Here are the rules for this strategy
- Don't talk about your product.
- Don't talk about the details and specs.
- Don't talk about how much better it is than the competition.
- [Insert any other standard marketing]
Instead, Create Stories
There are three examples of organizations doing this method extremely well.
**1. Holstee Manifesto: **I love the Holstee Manifesto. It is great and inspires me to think different all the time. So, how has this tiny company been extremely successful: They let others tell their personal stories of inspiration and transformation: My Life.
The stories are personal, moving and most importantly, real.
*2. Lifehacker's "The Way I Work:" *
Lifehacker started this series where they interview interesting folks and ask them questions about they work. These people are entrepreneurs, change makers, and regular individuals sharing their stories of they make their lives more productive and happy. I love hearing their stories, and I keep coming back for more. It is as though I am getting advice for super successful people.
3. Day One's:
I journal in Day One and I love it. I love hearing about how journaling or morning pages has improved peoples lives. Day One knows it creates an instant connection between individuals that journal. They made it personal.
Why does this strategy work?
- Feeling Special: If I am a user of your product, and you ask me to share my personal story — I am definitely feeling special.
- Contribution: If I am a user of your product, and I am able to contribute to others through the synthesis of my thoughts and experiences. I will feel happy about myself.
- Connection: If I am a user of your product, and I share my story. The product is no longer what the conversation is about — it is about my personal story and sharing it with others.
My New Moto: Progress, Everyday
I stole this from the folks at iDonethis. I have know about these folks for ages, but have only recently started to use their simple and elegant service.
Here is what happens: Everyday, whenever I choose, they send me an email and ask: What did you do today?
And, I answer the question and add a hashtag. For example:
- Finished TPS Report #work
- Meditated for 10 minutes #selfgrowth
- Spoke with Mom and Dad #family
Or, throughout the day, I jump into the website and enter what I did.
There has been a subtle shift: instead of asking: “What do I need to do next?” I am asking: “What did I do?”
Tony Robbins says change the questions you ask, change your life. This tiny change is creating self-awareness and self-reflection on where I am focusing my attention and my energy.
And, most importantly, it is helping me focus on how far I have come each day, rather than how much further I have to go.